WV

Master's in AI
Online

West Virginia University

MS in Artificial Intelligence Marketing

  • Morgantown
About This Program

This pioneering online program is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI technology.

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What You'll Learn

Learners explore how AI can be strategically integrated across marketing functions, including consumer insights, campaign optimization, and digital media automation.

For detailed, official program information including specific curriculum, faculty, research opportunities, and application requirements:
Visit Official Program Website
Typical Curriculum Structure
The future-focused curriculum includes courses in AI marketing research, consumer behavior, and sales, along with immersive project-based consulting experiences.
Typical Course Topics
1. AI for Marketing Analytics 2. Machine Learning in Consumer Behavior 3. Predictive Modeling for Campaigns 4. Natural Language Processing for Sentiment Analysis 5. AI-Driven Personalization Strategies 6. Ethical AI in Digital Marketing
Program Specializations:
View the exact, up-to-date curriculum on the official program website
Typical Admissions Requirements
A bachelor's degree in a related field such as marketing, computer science, data analytics, or business is required, along with a minimum GPA of 3.0 and relevant quantitative coursework. Work experience in marketing or tech is often preferred.
Academic Requirements (Typical)

• Degree Required: Bachelor’s degree
• GRE/GMAT: Optional
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)

Application Materials (Typical)

• Statement of Purpose: Required
• Letters of Recommendation: 2–3
• Resume: Required
• Transcripts: Official transcripts required

Application Timeline

Most programs have rolling admissions or deadlines in early winter for fall admission. Check the official program website for exact dates.

Check Application Deadlines
Career Opportunities in AI

Lead as Product Analyst in Business AI with automation expertise

Estimated Industry Salary
AI Marketing Specialist: $120,000
Total compensation (entry to mid-level)
AI Job Growth
23.0%
Projected 2024-2034 (BLS)
Common Career Paths:
1. AI Marketing Manager 2. Data-Driven Campaign Strategist 3. Consumer Insights Analyst 4. Digital Personalization Director
Top AI Employers (Industry-Wide):
Top employers include Google, Amazon, Meta, and marketing agencies like Ogilvy and WPP.
Explore AI Career Paths
Program Details
Duration
  • 1 Year
Tuition
  • 31,290
Format
Online
Specializations
Official Resources
Program Website
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