NY

Certificates in AI
Online

Cornell University

Certificate in Marketing AI

  • Ithaca
About This Program

This online certificate program explores how to integrate machine learning and artificial intelligence into marketing strategies to optimize customer journeys and drive data-driven decision-making.

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What You'll Learn

Students learn to design performance marketing strategies, identify AI opportunities for process augmentation, manage paid and owned media, and safeguard customer data and privacy.

For detailed, official program information including specific curriculum, faculty, research opportunities, and application requirements:
Visit Official Program Website
Typical Curriculum Structure
The curriculum features courses on digital transformation, marketing automation, AI integration, and assessing opportunities across paid and owned digital media channels.
Typical Course Topics
1. AI in Marketing Strategy 2. Machine Learning for Customer Segmentation 3. AI-Driven Personalization and Targeting 4. Marketing Analytics with AI 5. Generative AI for Content Optimization 6. AI Tools for Campaign Performance and ROI
Program Specializations:
View the exact, up-to-date curriculum on the official program website
Typical Admissions Requirements
A bachelor's degree or equivalent professional experience in marketing, business, or a related field is typically required, along with a demonstrated interest in AI applications. No standardized test scores are needed, but relevant work experience strengthens applications.
Academic Requirements (Typical)

• Degree Required: Bachelor’s degree or equivalent
• GRE/GMAT: Not Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)

Application Materials (Typical)

• Statement of Purpose: Required
• Letters of Recommendation: 2
• Resume: Required
• Transcripts: Official transcripts required

Application Timeline

Most programs have rolling admissions or deadlines in early winter for fall admission. Check the official program website for exact dates.

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Career Opportunities in AI

Gain data-driven decision-making skills to advance as Product Analyst in Business AI

Estimated Industry Salary
Marketing AI Specialist: $105,000
Total compensation (entry to mid-level)
AI Job Growth
23.0%
Projected 2024-2034 (BLS)
Common Career Paths:
1. AI Marketing Strategist 2. Digital Marketing Analyst 3. Customer Experience AI Manager 4. Marketing Technology Specialist
Top AI Employers (Industry-Wide):
Top employers include Google, Amazon, Meta, and marketing agencies like Ogilvy and WPP.
Explore AI Career Paths
Program Details
Duration
  • 0.17 Year
Tuition
  • 3,750
Format
Online
Specializations
Official Resources
Program Website
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