A future-focused MBA concentration exploring the strategic use of AI to enhance marketing practices, customer relationships, and brand development.
Students learn to leverage AI-powered applications to inform marketing decisions, analyze customer behavior, and implement data-driven strategies using neuromarketing insights.
β’ Degree Required: Bachelor’s degree
β’ GRE/GMAT: Optional or Required
β’ TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)
β’ Statement of Purpose: Required
β’ Letters of Recommendation: 2β3
β’ Resume: Required
β’ Transcripts: Official transcripts required
Most programs have rolling admissions or deadlines in early winter for fall admission. Check the official program website for exact dates.
Lead as AI Engineer in Business AI with artificial intelligence expertise
Industry Data: The following salary and job data reflects typical industry trends for AI professionals, not specific to New York University. Individual outcomes vary based on skills, location, and experience.