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University of Wisconsin–Whitewater | Graduate Certificate in Digital Marketing & Artificial Intelligence

  • Whitewater
About This Program

This program focuses on transforming digital marketing strategies through the strategic integration of artificial intelligence and data analytics.

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What You'll Learn

  • Apply AI and machine learning tools to analyze customer data and optimize marketing campaigns

  • Design data-driven marketing strategies using predictive analytics and automation platforms
  • Evaluate and implement AI-powered marketing solutions for strategic business decision-making
  • Develop technical proficiency with AI analytics tools while understanding ethical considerations in data use

For detailed, official program information including specific curriculum, faculty, research opportunities, and application requirements:
Visit Official Program Website
Typical Curriculum Structure
The Graduate Certificate in Digital Marketing & Artificial Intelligence is a 14-credit AACSB-accredited graduate certificate program that prepares professionals to leverage analytics, automation, and AI tools for strategic digital marketing decisions.[1
Typical Course Topics
1. AI Applications in Digital Marketing 2. Marketing Analytics and Data Mining 3. Machine Learning for Customer Segmentation 4. Marketing Automation and Personalization 5. Natural Language Processing for Content Strategy 6. Digital Marketing Strategy and AI Integration
Program Specializations:
AI in Marketing / Design
AI Engineering / Applied AI
View the exact, up-to-date curriculum on the official program website
Typical Admissions Requirements
Applicants must hold a bachelor's degree from an accredited institution and typically demonstrate a GPA of 2.75 or higher. Some programs may require relevant work experience in marketing, business, or technology fields, though not universally mandated.
Academic Requirements (Typical)

• Degree Required: Bachelor’s degree
• GRE/GMAT: Not Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)

Application Materials (Typical)

• Statement of Purpose: Required
• Letters of Recommendation: 2
• Resume: Required
• Transcripts: Official transcripts required

Application Timeline

Most programs have rolling admissions or deadlines in early winter for fall admission. Check the official program website for exact dates.

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Career Opportunities in AI

Develop data analytics skills to advance as Product Analyst in Business AI

Estimated Industry Salary
Digital Marketing Manager: $65,000 Marketing Analytics Specialist: $72,000 AI Marketing Technologist: $85,000
Total compensation (entry to mid-level)
AI Job Growth
0.08%
Projected 2024-2034 (BLS)
Common Career Paths:
1. Digital Marketing Manager 2. Marketing Analytics Specialist 3. AI Marketing Technologist 4. Customer Intelligence Analyst
Top AI Employers (Industry-Wide):
Top employers in digital marketing and AI include major technology firms like Google, Amazon, and Microsoft, as well as enterprise software companies, consulting firms, and leading e-commerce organizations.[1
Explore AI Career Paths
Program Details
Duration
  • 1.0 Year
Tuition
$ 7,836
Format
Online
Specializations
AI in Marketing / Design
AI Engineering / Applied AI
Official Resources
Program Website
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