West Virginia University

How this program compares

At an estimated $31.3K in total tuition, the MS in Artificial Intelligence Marketing sits roughly 26% below the $42.4K average for AI master's programs in our database — placing it in the 48th percentile on cost among the 531 we track at this level. It is one of the 57% of programs in our database offered fully or partly online.

Admission Snapshot

Typical admitted student: A bachelor's degree in a related field such as marketing, computer science, data analytics, or business is required, along with a minimum GPA of 3.0 and relevant quantitative coursework. Work experience in marketing or tech is often preferred.

About This Program

This pioneering online program is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI technology. Coursework concentrates on AI in Marketing / Design and AI Engineering / Applied AI. Most students complete it in about 1 year.

Estimated total tuition is $31.3K, below the $42.4K average for AI master's programs in our database and in the 48th percentile on cost at this level. That puts it in the mid-range on price among comparable programs.

Lead as Product Analyst in Business AI with automation expertise Graduates frequently move into roles such as Product Analyst, with reported salaries around $120,000.

Career Outcomes

Lead as Product Analyst in Business AI with automation expertise

• 1. AI Marketing Manager
• 2. Data-Driven Campaign Strategist
• 3. Consumer Insights Analyst
• 4. Digital Personalization Director

What You'll Learn

• Apply machine learning algorithms to predict customer behavior and segment markets.
• Design AI-powered marketing campaigns using generative models and automation tools.
• Analyze consumer data with NLP for sentiment and trend insights.
• Implement ethical AI practices in personalized advertising and targeting.

Curriculum Highlights

The future-focused curriculum includes courses in AI marketing research, consumer behavior, and sales, along with immersive project-based consulting experiences.

Top Employers

Top employers include Google, Amazon, Meta, and marketing agencies like Ogilvy and WPP.

Admissions

A bachelor's degree in a related field such as marketing, computer science, data analytics, or business is required, along with a minimum GPA of 3.0 and relevant quantitative coursework. Work experience in marketing or tech is often preferred.

Application Materials

• Statement of Purpose: Required
• Letters of Recommendation: 2–3
• Resume: Required
• Transcripts: Official transcripts required

Academic Requirements

• Degree Required: Bachelor's degree
• GRE/GMAT: Optional
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)