Academy of Art University

How this program compares

At an estimated $171.7K in total tuition, the BA in AI Marketing and Design sits about 98% above the $86.6K average for AI bachelor's programs in our database — placing it in the 87th percentile on cost among the 232 we track at this level. It is one of the 57% of programs in our database offered fully or partly online.

Admission Snapshot

Typical admitted student: High school diploma or equivalent with a minimum GPA of 2.5-3.0 required; SAT/ACT scores optional but recommended for competitive applicants. Portfolio showcasing creative or design work strongly preferred for art and design-focused programs.

About This Program

This four-year program integrates artificial intelligence into marketing and design to enhance creative strategy, brand storytelling, and user experiences. Coursework concentrates on Computer Vision and AI Engineering / Applied AI. Most students complete it in about 4 years.

Estimated total tuition is $171.7K, above the $86.6K average for AI bachelor's programs in our database and in the 87th percentile on cost at this level. Applicants should weigh that premium against the program's outcomes and brand.

Enter Product Analyst career in Entertainment AI with artificial intelligence focus Graduates frequently move into roles such as Product Analyst, with reported salaries around $75,000.

Career Outcomes

Enter Product Analyst career in Entertainment AI with artificial intelligence focus

• 1. AI Marketing Strategist
• 2. Digital Creative Director
• 3. AI Content Designer
• 4. Marketing Analytics Specialist

What You'll Learn

• Develop AI-enhanced marketing campaigns using predictive analytics and automation.
• Create AI-generated visual designs for branding and advertising.
• Analyze consumer data with machine learning to optimize marketing strategies.
• Integrate AI tools into creative design workflows for innovative outputs.

Curriculum Highlights

Core themes include creative strategy, visual storytelling, design thinking, typography, and AI-assisted media graphics.

Top Employers

Top employers include tech giants like Google and Adobe, advertising agencies such as Ogilvy and Wieden+Kennedy, and digital marketing firms like HubSpot and Salesforce.

Admissions

High school diploma or equivalent with a minimum GPA of 2.5-3.0 required; SAT/ACT scores optional but recommended for competitive applicants. Portfolio showcasing creative or design work strongly preferred for art and design-focused programs.

Application Materials

• Statement of Purpose: Required
• Letters of Recommendation: 2–3
• Resume: Optional
• Transcripts: Official transcripts required

Academic Requirements

• Degree Required: High School Diploma
• GRE/GMAT: Not Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)