Stanford University

How this program compares

At an estimated $270.9K in total tuition, the BS in Design - AI and Digital UX sits about 213% above the $86.6K average for AI bachelor's programs in our database — placing it in the 96th percentile on cost among the 232 we track at this level. It is one of the 57% of programs in our database offered fully or partly online.

Admission Snapshot

Typical admitted student: High school diploma or equivalent with a competitive GPA (3.5+) is typically required. Standardized test scores (SAT/ACT) may be required or optional depending on the institution's current policies. A portfolio demonstrating design work or creative problem-solving is strongly recommended.

About This Program

This undergraduate major focuses on the human-centered design of digital products and services, integrating artificial intelligence and user experience principles. Coursework concentrates on AI in Marketing / Design and AI Engineering / Applied AI. Most students complete it in about 4 years.

Estimated total tuition is $270.9K, above the $86.6K average for AI bachelor's programs in our database and in the 96th percentile on cost at this level. Applicants should weigh that premium against the program's outcomes and brand.

Start Software Developer career in Entertainment AI with artificial intelligence focus Graduates frequently move into roles such as Software Developer, with reported salaries around $105,000.

Career Outcomes

Start Software Developer career in Entertainment AI with artificial intelligence focus

• 1. UX/Product Designer (AI-focused)
• 2. Human-Centered AI Designer
• 3. User Research Specialist
• 4. Design Systems Manager

What You'll Learn

• Design user-centered digital experiences using research methods and data-driven insights
• Understand AI/ML fundamentals and apply them to interface and interaction design
• Create data visualizations and information architectures that communicate complex information intuitively
• Balance design aesthetics with technical implementation and ethical AI principles

Curriculum Highlights

The curriculum emphasizes design thinking, human-computer interaction, prototyping, and the ethical application of AI in visual communication.

Top Employers

Top employers include major technology companies like Google, Apple, Microsoft, Meta, and design-focused firms such as IDEO and Frog Design, as well as fintech and healthcare innovation companies.

Admissions

High school diploma or equivalent with a competitive GPA (3.5+) is typically required. Standardized test scores (SAT/ACT) may be required or optional depending on the institution's current policies. A portfolio demonstrating design work or creative problem-solving is strongly recommended.

Application Materials

• Portfolio: Required (design work samples)
• Statement of Purpose: Required
• Letters of Recommendation: 2–3
• Resume: Optional
• Transcripts: Official transcripts required

Academic Requirements

• Degree Required: Bachelor of Science
• GRE/GMAT: Not Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)