Cornell University

How this program compares

At an estimated $3.8K in total tuition, the Certificate in Marketing AI sits roughly 67% below the $11.4K average for AI certificate programs in our database — placing it in the 11th percentile on cost among the 236 we track at this level. It is one of the 57% of programs in our database offered fully or partly online.

Admission Snapshot

Typical admitted student: A bachelor's degree or equivalent professional experience in marketing, business, or a related field is typically required, along with a demonstrated interest in AI applications. No standardized test scores are needed, but relevant work experience strengthens applications.

About This Program

This online certificate program explores how to integrate machine learning and artificial intelligence into marketing strategies to optimize customer journeys and drive data-driven decision-making. Coursework concentrates on AI in Marketing / Design and AI Engineering / Applied AI. Most students complete it in about 0.17 years.

Estimated total tuition is $3.8K, below the $11.4K average for AI certificate programs in our database and in the 11th percentile on cost at this level. That makes it one of the more affordable options for students weighing return on investment.

Gain data-driven decision-making skills to advance as Product Analyst in Business AI Graduates frequently move into roles such as Product Analyst, with reported salaries around $105,000.

Career Outcomes

Gain data-driven decision-making skills to advance as Product Analyst in Business AI

• 1. AI Marketing Strategist
• 2. Digital Marketing Analyst
• 3. Customer Experience AI Manager
• 4. Marketing Technology Specialist

What You'll Learn

• Develop AI-powered marketing strategies for enhanced targeting and personalization.
• Analyze customer data using machine learning for segmentation and insights.
• Implement generative AI tools for content creation and campaign optimization.
• Measure and improve marketing ROI through AI analytics and performance metrics.

Curriculum Highlights

The curriculum features courses on digital transformation, marketing automation, AI integration, and assessing opportunities across paid and owned digital media channels.

Top Employers

Top employers include Google, Amazon, Meta, and marketing agencies like Ogilvy and WPP.

Admissions

A bachelor's degree or equivalent professional experience in marketing, business, or a related field is typically required, along with a demonstrated interest in AI applications. No standardized test scores are needed, but relevant work experience strengthens applications.

Application Materials

• Statement of Purpose: Required
• Letters of Recommendation: 2
• Resume: Required
• Transcripts: Official transcripts required

Academic Requirements

• Degree Required: Bachelor's degree or equivalent
• GRE/GMAT: Not Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)