University of Wisconsin–Whitewater

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Benchmark this program against our national recognition pages and use the key guides below to evaluate ROI, admissions difficulty, and outcomes.

Admission Snapshot

Typical admitted student: Applicants must hold a bachelor's degree from an accredited institution and typically demonstrate a GPA of 2.75 or higher. Some programs may require relevant work experience in marketing, business, or technology fields, though not universally mandated.

About This Program

This program focuses on transforming digital marketing strategies through the strategic integration of artificial intelligence and data analytics.

Career Outcomes

Develop data analytics skills to advance as Product Analyst in Business AI

• 1. Digital Marketing Manager
• 2. Marketing Analytics Specialist
• 3. AI Marketing Technologist
• 4. Customer Intelligence Analyst

What You'll Learn

• Apply AI and machine learning tools to analyze customer data and optimize marketing campaigns
• Design data-driven marketing strategies using predictive analytics and automation platforms
• Evaluate and implement AI-powered marketing solutions for strategic business decision-making
• Develop technical proficiency with AI analytics tools while understanding ethical considerations in data use

Curriculum Highlights

The structure includes 12 credits of study in digital platforms, marketing analytics, and advanced AI implementation for business.

Top Employers

Top employers in digital marketing and AI include major technology firms like Google, Amazon, and Microsoft, as well as enterprise software companies, consulting firms, and leading e-commerce organizations.[1

Admissions

Applicants must hold a bachelor's degree from an accredited institution and typically demonstrate a GPA of 2.75 or higher. Some programs may require relevant work experience in marketing, business, or technology fields, though not universally mandated.

Application Materials

• Statement of Purpose: Required
• Letters of Recommendation: 2
• Resume: Required
• Transcripts: Official transcripts required

Academic Requirements

• Degree Required: Bachelor's degree
• GRE/GMAT: Not Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)